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Do you feel like a fake, an imposter? Are you wondering what you’re doing putting yourself out there like that?
In “Steal Like an Artist: 10 things Nobody Told you About Being Creative,” Austin Kleon lays out the unspoken dilemma of people who are entering a creative or start-up phase: “nothing new is under the sun.” With the exception of actual inventors, nearly every one with a product wants you to believe they have an original idea or that they offer a special sauce to the established formula. What they offer is consistency of effort. The more times someone gets their message out there, the greater the chances that someone looking for that service or product will find it.
Look at Dave Ramsey. He didn’t invent either the envelope strategy or the concept of snowball effect for Financial Peace University. Those terms and strategies have been around for a long time. What he did, though, was organize a curriculum around a need he and others had for financial peace and, since then, has been sharing it with everyone he comes in contact with. His need has helped many others.
Lots of people will show you a formula on how to develop a successful blog. They may even have a course. They tried a number of things and kept doing the things that worked. So, if you are set on building a profitable blog, do what the successful bloggers tell you they did and yours will grow, too. Polish native Cristian Mihai began blogging in 2012. I started reading his blog, then. He did not have many followers. Now, over 132,000 people follow him. If I had done what he did beginning in 2012, I could be where he is now. But I didn’t. I started a blog and then stopped it. I started another blog and then stopped it. Remember, 90 percent complete to you, is 0 percent complete to your potential reader or customer.
Don’t stop. Keep going.
Just about anyone who makes an excellent living boosts their income when they present what they know to others. To do this, they sit down and organize their thoughts and strategies into a cohesive, sequential manner. People who sell courses on-line or offer public speaking services are teachers in disguise.
But marketing is the secret sauce to success. And at its most basic definition, all marketing is, is telling everyone you come across what you’re doing. Don’t be shy: just blurt it out. When I started out as a journalist, I applied to work at newspapers and kept applying until a newspaper hired me. Then another one did, and then another one. Then, I decided to become a counselor. I had to complete additional educational requirements to be in this field, but not all fields require that. Now, my private practice is growing because I tell everyone I know I’m a counselor.
Some people never finish high school and can become billionaire business owners. Sir Richard Branson of Virgin Airlines, David Karp who invented the popular Tumblr social media platform, and singer extraordinaire Aretha Franklin are among people who were exceptions to the statistical outcomes of dropping out of high school. But the common denominator between them and people who became successful with Ph.Ds, is that they kept working at what they wanted to do and told everyone about it.
When you’re starting out, what you’re doing may feel like a version of the real thing. It takes a lot of practice and repetition for the stars to get to be stars and they all started as beginners. Even the prodigy piano player had to sit down at the piano for the first time to discover that s/he had the talent. Then s/he kept playing the piano over and over until enough people looked at him/her, young as s/he is, and noted s/he’s got talent.
It is the same for you. Whatever you pick to do for your living, keep telling other people about it and keep doing the work. Eventually, you will be known for your unique version of “nothing new under the sun.”